Location: Colorado Convention Center, Denver, Colorado
Total Attendees: 7,000
Services provided by CRG: Event Management
Event Highlights:
WPC is an annual event, where 12,000+ partners from around the world come together to exchange ideas, learn, and connect with peers and Microsoft. In 2006, more than 7,000 partners attended the sold-out Expo, with many more waitlisted. The WPC 2006 Expo consisted of 88 product group stations and 162 10x10 booths. In addition to managing each property, CRG also managed the staffing schedule for 583 crew members. CRG partnered with vendors such as Freeman, AVW and TSG on the set-up of a variety of booth types such as pods, theaters, and demo stations, ensuring that on-site execution ran smoothly and according to schedule, and that the booths matched the original plan. The CRG team met individually with each group to clarify the entire team’s vision for their booth and understand their logistical needs.
We maximized the floor plan to accommodate a variety of sponsorship opportunities without compromising the flow of the event. The floor plan provided easy flow as the team created bigger booths and aisles as well as strategic partner type groupings. In addition to leveraging the floor plan for all aspects of the event we also developed an extensive move-in and move-out plan, which went extremely well and ahead of schedule.